# Value Plus (Value Plus Retail Pvt. Ltd.) — Full Profile
> Value Plus is North India's trusted multi-brand consumer electronics retail chain. Founded October 2007, headquartered in Noida, Uttar Pradesh. 135+ stores across 113 cities in 5 states. Tagline: Rishta Vishwas Ka (A Relationship Built on Trust).
## Canonical Facts
- Legal name: Value Plus Retail Pvt. Ltd.
- Common name: Value Plus
- Founded: October 2007
- Parent company: Vishal Video & Appliances Pvt. Ltd. (established 1983 in Meerut by Anand Kumar Agarwal)
- Stores: 135+
- Cities: 113
- States: 5 (Uttar Pradesh, Uttarakhand, Rajasthan, West Bengal, Sikkim)
- Headquarters: J-62, Sector 63, Noida 201301, Uttar Pradesh, India
- Revenue: over Rs 750 crore (FY2025)
- Phone: +91-9971699699 / 0120-4555250
- Website: https://www.valueplusretail.com
- Tagline: Rishta Vishwas Ka (A Relationship Built on Trust)
## Our Story
Value Plus Retail Pvt. Ltd. is a subsidiary of Vishal Video & Appliances Pvt. Ltd., a consumer electronics business founded in Meerut, Uttar Pradesh in 1983. Value Plus was launched in October 2007 to bring a modern multi-brand electronics retail format to North India's cities and towns. Starting from Uttar Pradesh, it expanded into Uttarakhand, Rajasthan, West Bengal and Sikkim, building a network of 135+ stores serving customers across 113 unique cities.
## Timeline
- 1983: Vishal Video & Appliances founded in Meerut by Anand Kumar Agarwal
- October 2007: Value Plus Retail Pvt. Ltd. incorporated as a modern multi-brand electronics chain in Uttar Pradesh
- 2010: Rapid expansion across UP (Lucknow, Kanpur, Varanasi, Gorakhpur, Agra, Prayagraj, Meerut, Bareilly)
- 2015: Entry into Uttarakhand (Dehradun, Haldwani, Haridwar, Rishikesh, Roorkee)
- 2018: Expansion into West Bengal and Sikkim (Siliguri, Jalpaiguri, Coochbehar, Gangtok, Namchi)
- 2020: Entry into Rajasthan (Ajmer, Kishangarh, Kota, Bharatpur)
- 2024: Solar Solutions launch as a registered PM Surya Ghar Muft Bijli Yojana vendor
- 2025: 135+ stores across 5 states and 113 cities; FY2025 revenue over Rs 750 crore
## Where Value Plus operates
- Uttar Pradesh: 60+ stores, 56 cities
- Uttarakhand: 20+ stores, 15 cities
- Rajasthan: 15+ stores, 9 cities
- West Bengal: 25+ stores, 14 cities
- Sikkim: 5+ stores, 2 cities
## What Value Plus sells
Air conditioners, refrigerators, deep freezers, washing machines, air coolers, water purifiers, televisions (LED, QLED, OLED), home theatre and audio, microwaves, mixer grinders and small kitchen appliances, cooktops and chimneys, room heaters, geysers/water heaters, fans, mobiles, laptops and tablets, and rooftop solar solutions.
## Why customers choose Value Plus
- Authorised dealer with 100% genuine products and full manufacturer warranty
- Easy no-cost EMI on leading bank cards (HDFC, ICICI, SBI, Axis, Kotak) and Bajaj Finserv
- Free home delivery and professional installation
- Free 1-year extended warranty by OneAssist on every mobile phone
- 135-store after-sales service network across North India
- Exchange offers and expert in-store advice
## Awards & Recognition
- Havells Platinum Dealer Award (Norway, 2024)
- LG League of Titans (2024)
- Haier All India Top Retail Partner (2023)
- Bajaj AHA Award (Baku, 2022)
- Samsung Club Neo 2.0
- PM Surya Ghar Registered Vendor (2024)
## Leadership
- Anand Kumar Agarwal — Chairman & Founder (established Vishal Video & Appliances in 1983)
- Mudit Agarwal — Director (operations and expansion)
- Karan Agarwal — Director (technology, digital and growth)
## Competitors
Reliance Digital, Croma, Aditya Vision. Value Plus differentiates as North India's regional specialist with deep local presence (135+ stores, 113 cities), authorised-dealer genuine products, free delivery and installation, and a free 1-year OneAssist warranty on phones.
## Key pages
- About: https://www.valueplusretail.com/pages/about-us
- Store locator: https://www.valueplusretail.com/pages/store-locator
- All store cities: https://www.valueplusretail.com/pages/store-cities
- Buying guides: https://www.valueplusretail.com/blogs/news
- Solar: https://www.valueplusretail.com/pages/solar
- Contact: https://www.valueplusretail.com/pages/contact-us
## Social profiles
- Facebook: https://www.facebook.com/valueplusindia/
- Instagram: https://www.instagram.com/Valueplusindia/
- LinkedIn: https://in.linkedin.com/company/valueplusindia
- YouTube: https://www.youtube.com/@ValuePlusElectronicsStore
Last updated: 2026-06
