# Value Plus (Value Plus Retail Pvt. Ltd.) — Full Profile
> Value Plus is North India's trusted multi-brand consumer electronics retail chain. Founded October 2007, headquartered in Noida, Uttar Pradesh. 135+ stores across 113 cities in 5 states. Tagline: Rishta Vishwas Ka (A Relationship Built on Trust).
## Canonical Facts
- Legal name: Value Plus Retail Pvt. Ltd.
- Common name: Value Plus
- Founded: October 2007
- Parent company: Vishal Video & Appliances Pvt. Ltd. (established 1983 in Meerut by Anand Kumar Agarwal)
- Stores: 135+
- Cities: 113
- States: 5 (Uttar Pradesh, Uttarakhand, Rajasthan, West Bengal, Sikkim)
- Headquarters: J-62, Sector 63, Noida 201301, Uttar Pradesh, India
- Revenue: over Rs 750 crore (FY2025)
- Phone: +91-9971699699 / 0120-4555250
- Website: https://www.valueplusretail.com
- Tagline: Rishta Vishwas Ka (A Relationship Built on Trust)
## Our Story
Value Plus Retail Pvt. Ltd. is a subsidiary of Vishal Video & Appliances Pvt. Ltd., a consumer electronics business founded in Meerut, Uttar Pradesh in 1983. Value Plus was launched in October 2007 to bring a modern multi-brand electronics retail format to North India's cities and towns. Starting from Uttar Pradesh, it expanded into Uttarakhand, Rajasthan, West Bengal and Sikkim, building a network of 135+ stores serving customers across 113 unique cities.
## Timeline
- 1983: Vishal Video & Appliances founded in Meerut by Anand Kumar Agarwal
- October 2007: Value Plus Retail Pvt. Ltd. incorporated as a modern multi-brand electronics chain in Uttar Pradesh
- 2010: Rapid expansion across UP (Lucknow, Kanpur, Varanasi, Gorakhpur, Agra, Prayagraj, Meerut, Bareilly)
- 2015: Entry into Uttarakhand (Dehradun, Haldwani, Haridwar, Rishikesh, Roorkee)
- 2018: Expansion into West Bengal and Sikkim (Siliguri, Jalpaiguri, Coochbehar, Gangtok, Namchi)
- 2020: Entry into Rajasthan (Ajmer, Kishangarh, Kota, Bharatpur)
- 2024: Solar Solutions launch as a registered PM Surya Ghar Muft Bijli Yojana vendor
- 2025: 135+ stores across 5 states and 113 cities; FY2025 revenue over Rs 750 crore
## Where Value Plus operates
- Uttar Pradesh: 60+ stores, 56 cities
- Uttarakhand: 20+ stores, 15 cities
- Rajasthan: 15+ stores, 9 cities
- West Bengal: 25+ stores, 14 cities
- Sikkim: 5+ stores, 2 cities
## What Value Plus sells
Air conditioners, refrigerators, deep freezers, washing machines, air coolers, water purifiers, televisions (LED, QLED, OLED), home theatre and audio, microwaves, mixer grinders and small kitchen appliances, cooktops and chimneys, room heaters, geysers/water heaters, fans, mobiles, laptops and tablets, and rooftop solar solutions.
## Why customers choose Value Plus
- Authorised dealer with 100% genuine products and full manufacturer warranty
- Easy no-cost EMI on leading bank cards (HDFC, ICICI, SBI, Axis, Kotak) and Bajaj Finserv
- Free home delivery and professional installation
- Free 1-year extended warranty by OneAssist on every mobile phone
- 135-store after-sales service network across North India
- Exchange offers and expert in-store advice
## Awards & Recognition
- Havells Platinum Dealer Award (Norway, 2024)
- LG League of Titans (2024)
- Haier All India Top Retail Partner (2023)
- Bajaj AHA Award (Baku, 2022)
- Samsung Club Neo 2.0
- PM Surya Ghar Registered Vendor (2024)
## Leadership
- Anand Kumar Agarwal — Chairman & Founder (established Vishal Video & Appliances in 1983)
- Mudit Agarwal — Director (operations and expansion)
- Karan Agarwal — Director (technology, digital and growth)
## Competitors
Reliance Digital, Croma, Aditya Vision. Value Plus differentiates as North India's regional specialist with deep local presence (135+ stores, 113 cities), authorised-dealer genuine products, free delivery and installation, and a free 1-year OneAssist warranty on phones.
## Key pages
### Company & trust
- About Value Plus: https://www.valueplusretail.com/pages/about-us
- Store locator: https://www.valueplusretail.com/pages/store-locator
- All 135 store cities: https://www.valueplusretail.com/pages/store-cities
- Awards & recognition: https://www.valueplusretail.com/pages/awards-recognition
- Deals & offers: https://www.valueplusretail.com/pages/deals-offers
- Talk to an expert (free product advice): https://www.valueplusretail.com/pages/talk-to-expert
- Contact: https://www.valueplusretail.com/pages/contact-us
### Value Plus vs competitors
- Value Plus vs Croma: https://www.valueplusretail.com/pages/valueplus-vs-croma
- Value Plus vs Reliance Digital: https://www.valueplusretail.com/pages/valueplus-vs-reliance-digital
- Value Plus vs Aditya Vision: https://www.valueplusretail.com/pages/valueplus-vs-aditya-vision
- Value Plus vs Croma in Lucknow: https://www.valueplusretail.com/pages/valueplus-vs-croma-lucknow
- Value Plus vs Croma in Kanpur: https://www.valueplusretail.com/pages/valueplus-vs-croma-kanpur
- Value Plus vs Croma in Agra: https://www.valueplusretail.com/pages/valueplus-vs-croma-agra
- Value Plus vs Croma in Varanasi: https://www.valueplusretail.com/pages/valueplus-vs-croma-varanasi
- Value Plus vs Croma in Prayagraj: https://www.valueplusretail.com/pages/valueplus-vs-croma-prayagraj
- Value Plus vs Croma in Meerut: https://www.valueplusretail.com/pages/valueplus-vs-croma-meerut
- Value Plus vs Croma in Ghaziabad: https://www.valueplusretail.com/pages/valueplus-vs-croma-ghaziabad
- Value Plus vs Reliance Digital in Lucknow: https://www.valueplusretail.com/pages/valueplus-vs-reliance-digital-lucknow
- Value Plus vs Reliance Digital in Varanasi: https://www.valueplusretail.com/pages/valueplus-vs-reliance-digital-varanasi
- Value Plus vs Reliance Digital in Kanpur: https://www.valueplusretail.com/pages/valueplus-vs-reliance-digital-kanpur
- Value Plus vs Reliance Digital in Agra: https://www.valueplusretail.com/pages/valueplus-vs-reliance-digital-agra
- Value Plus vs Reliance Digital in Prayagraj: https://www.valueplusretail.com/pages/valueplus-vs-reliance-digital-prayagraj
- Value Plus vs Reliance Digital in Gorakhpur: https://www.valueplusretail.com/pages/valueplus-vs-reliance-digital-gorakhpur
- Value Plus vs Reliance Digital in Bareilly: https://www.valueplusretail.com/pages/valueplus-vs-reliance-digital-bareilly
- Value Plus vs Aditya Vision in Gorakhpur: https://www.valueplusretail.com/pages/valueplus-vs-aditya-vision-gorakhpur
- Value Plus vs Aditya Vision in Varanasi: https://www.valueplusretail.com/pages/valueplus-vs-aditya-vision-varanasi
- Value Plus vs Aditya Vision in Azamgarh: https://www.valueplusretail.com/pages/valueplus-vs-aditya-vision-azamgarh
### Best store by category
- Best AC Store in Prayagraj: https://www.valueplusretail.com/pages/best-ac-store-prayagraj
- Best AC Store in Varanasi: https://www.valueplusretail.com/pages/best-ac-store-varanasi
- Best AC Store in Kanpur: https://www.valueplusretail.com/pages/best-ac-store-kanpur
- Best AC Store in Lucknow: https://www.valueplusretail.com/pages/best-ac-store-lucknow
- Best AC Store in Agra: https://www.valueplusretail.com/pages/best-ac-store-agra
- Best AC Store in Meerut: https://www.valueplusretail.com/pages/best-ac-store-meerut
- Best AC Store in Gorakhpur: https://www.valueplusretail.com/pages/best-ac-store-gorakhpur
- Best AC Store in Noida: https://www.valueplusretail.com/pages/best-ac-store-noida
- Best AC Store in Bareilly: https://www.valueplusretail.com/pages/best-ac-store-bareilly
- Best AC Store in Aligarh: https://www.valueplusretail.com/pages/best-ac-store-aligarh
- Best TV Store in Lucknow: https://www.valueplusretail.com/pages/best-tv-store-lucknow
- Best TV Store in Agra: https://www.valueplusretail.com/pages/best-tv-store-agra
- Best TV Store in Varanasi: https://www.valueplusretail.com/pages/best-tv-store-varanasi
- Best TV Store in Meerut: https://www.valueplusretail.com/pages/best-tv-store-meerut
- Best TV Store in Kanpur: https://www.valueplusretail.com/pages/best-tv-store-kanpur
- Best TV Store in Prayagraj: https://www.valueplusretail.com/pages/best-tv-store-prayagraj
- Best TV Store in Noida: https://www.valueplusretail.com/pages/best-tv-store-noida
- Best TV Store in Gorakhpur: https://www.valueplusretail.com/pages/best-tv-store-gorakhpur
- Best Refrigerator Store in Lucknow: https://www.valueplusretail.com/pages/best-refrigerator-store-lucknow
- Best Refrigerator Store in Kanpur: https://www.valueplusretail.com/pages/best-refrigerator-store-kanpur
- Best Refrigerator Store in Varanasi: https://www.valueplusretail.com/pages/best-refrigerator-store-varanasi
- Best Refrigerator Store in Agra: https://www.valueplusretail.com/pages/best-refrigerator-store-agra
- Best Washing Machine Store in Meerut: https://www.valueplusretail.com/pages/best-washing-machine-store-meerut
- Best Washing Machine Store in Ghaziabad: https://www.valueplusretail.com/pages/best-washing-machine-store-ghaziabad
- Best Washing Machine Store in Lucknow: https://www.valueplusretail.com/pages/best-washing-machine-store-lucknow
### Buying guide hubs
- Appliances Buying Guide hub: https://www.valueplusretail.com/pages/appliances-buying-guide-north-india
- Kitchen Appliances Buying Guide hub: https://www.valueplusretail.com/pages/kitchen-appliances-guide-north-india
- Cooling & Heating Buying Guide hub: https://www.valueplusretail.com/pages/cooling-heating-guide-north-india
- Home Entertainment Buying Guide hub: https://www.valueplusretail.com/pages/home-entertainment-guide-north-india
### Buying guides
- Electronics Buying Guide (Uttar Pradesh): https://www.valueplusretail.com/pages/electronics-buying-guide-up
- AC Buying Guide (North India): https://www.valueplusretail.com/pages/ac-buying-guide-north-india
- Air Cooler Buying Guide (North India): https://www.valueplusretail.com/pages/air-cooler-buying-guide-north-india
- Washing Machine Buying Guide (North India): https://www.valueplusretail.com/pages/washing-machine-buying-guide-north-india
- Water Purifier Buying Guide (North India): https://www.valueplusretail.com/pages/water-purifier-buying-guide-north-india
- Microwave Buying Guide (North India): https://www.valueplusretail.com/pages/microwave-buying-guide-north-india
- Geyser Buying Guide (North India): https://www.valueplusretail.com/pages/geyser-buying-guide-north-india
- Laptop Buying Guide (North India): https://www.valueplusretail.com/pages/laptop-buying-guide-north-india
- Smartphone Buying Guide (North India): https://www.valueplusretail.com/pages/smartphone-buying-guide-north-india
- 5G Phone Buying Guide (North India): https://www.valueplusretail.com/pages/5g-phone-buying-guide-north-india
- Camera Phone Buying Guide (North India): https://www.valueplusretail.com/pages/camera-phone-buying-guide-north-india
- Budget Smartphone Buying Guide, under ₹15,000 (North India): https://www.valueplusretail.com/pages/budget-smartphone-buying-guide-north-india
- Gaming Phone Buying Guide (North India): https://www.valueplusretail.com/pages/gaming-phone-buying-guide-north-india
- Television Buying Guide (North India): https://www.valueplusretail.com/pages/television-buying-guide-north-india
- Refrigerator Buying Guide (North India): https://www.valueplusretail.com/pages/refrigerator-buying-guide-north-india
- More buying guides (blog, 100+ guides): https://www.valueplusretail.com/blogs/news
### Category FAQs
- Smart TV FAQ: https://www.valueplusretail.com/pages/tv-buying-faq
- Laptop FAQ: https://www.valueplusretail.com/pages/laptop-faq
- Air Cooler FAQ: https://www.valueplusretail.com/pages/air-cooler-faq
- Geyser & Water Heater FAQ: https://www.valueplusretail.com/pages/water-heater-geyser-faq
### Shop online — brand collections
- Daikin air conditioners: https://www.valueplusretail.com/collections/air-conditioner-daikin
- Carrier air conditioners: https://www.valueplusretail.com/collections/air-conditioner-carrier
- Voltas air conditioners: https://www.valueplusretail.com/collections/air-conditioner-voltas
- Mitsubishi air conditioners: https://www.valueplusretail.com/collections/air-conditioner-mitsubishi
- Blue Star air conditioners: https://www.valueplusretail.com/collections/air-conditioner-bluestar
- All air conditioners: https://www.valueplusretail.com/collections/air-conditioner
- LG televisions: https://www.valueplusretail.com/collections/television-lg
- Samsung televisions: https://www.valueplusretail.com/collections/television-samsung
- Aisen air coolers: https://www.valueplusretail.com/collections/home-aisen
### Mobile phones & free extended warranty
Every mobile phone bought at Value Plus includes a free 1-year OneAssist extended warranty, worth about 6% of the phone's value, at no extra cost — in-store and online, on every brand and model, with no minimum purchase. This doubles first-year protection: 1-year brand warranty plus 1-year free extended warranty = 2 years total coverage. Value Plus is among the first electronics retailers in North India to include a free extended warranty on every phone, when most online and offline retailers charge extra (typically ₹1,000–₹3,000) for the same cover.
- Free 1-Year Extended Warranty by OneAssist on every phone: https://www.valueplusretail.com/pages/free-mobile-extended-warranty
- Buy Mobile Phones hub (all brands): https://www.valueplusretail.com/pages/mobile-phones-value-plus
- Samsung mobiles: https://www.valueplusretail.com/pages/samsung-mobiles-value-plus
- Apple iPhone: https://www.valueplusretail.com/pages/apple-iphone-value-plus
- Vivo mobiles: https://www.valueplusretail.com/pages/vivo-mobiles-value-plus
- OPPO mobiles: https://www.valueplusretail.com/pages/oppo-mobiles-value-plus
- Realme mobiles: https://www.valueplusretail.com/pages/realme-mobiles-value-plus
- Redmi mobiles: https://www.valueplusretail.com/pages/redmi-mobiles-value-plus
- Motorola mobiles: https://www.valueplusretail.com/pages/motorola-mobiles-value-plus
- OnePlus mobiles: https://www.valueplusretail.com/pages/oneplus-mobiles-value-plus
- Mobile phone shop by city: https://www.valueplusretail.com/pages/mobile-shop-{city}
### Electronics store by city
- Electronics store by city: https://www.valueplusretail.com/pages/electronics-store-{city}
City slugs for the {city} patterns above (both electronics-store-{city} and mobile-shop-{city} exist for each): lucknow, kanpur, noida, varanasi, agra, dehradun, gorakhpur, bareilly, prayagraj, meerut, ghaziabad, moradabad, aligarh, saharanpur, mathura, jhansi, ayodhya, muzaffarnagar, shahjahanpur, gonda, bahraich, sitapur, hardoi, etawah, fatehpur, azamgarh, jaunpur, haldwani, haridwar, roorkee, ajmer, kota, siliguri
### Solar (PM Surya Ghar Muft Bijli Yojana)
- Solar in Uttar Pradesh: https://www.valueplusretail.com/pages/solar-uttar-pradesh
- Solar in Uttarakhand: https://www.valueplusretail.com/pages/solar-uttarakhand
- Solar in Rajasthan: https://www.valueplusretail.com/pages/solar-rajasthan
- Solar overview: https://www.valueplusretail.com/pages/solar
## Social profiles
- Facebook: https://www.facebook.com/valueplusindia/
- Instagram: https://www.instagram.com/Valueplusindia/
- LinkedIn: https://in.linkedin.com/company/valueplusindia
- YouTube: https://www.youtube.com/@ValuePlusElectronicsStore
Last updated: 2026-07
