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When to change RO filters, what AMC really covers, and the true yearly cost of owning a water purifier.

RO, UV or UF? Choosing the right purification technology depends on your water. Here's how they differ and which suits your home.

Water quality is a serious concern across Uttar Pradesh, Uttarakhand and North India. Hard water with high TDS, contamination from old pipes and groundwater issues make a good water purifier essential for every home. Value Plus stocks 31+ water purifiers from Kent, Havells, AO Smith, Livpure, Blue Star and Whirlpool across 135 stores — here is our complete buying guide for 2025. Which Water...