Launched in October 2007, Value Plus is a venture of Vishal Video & Appliances Private Limited, an NSEN ISO 9001-2000 certified company, having rich experience of 25 years in electronics distribution business in Uttar Pradesh.
Video & Appliances Pvt. Limited was founded in 1983 by two young sibling entrepreneurs – Anand and Manoj Agarwal, in their early twenties. They started in the form of a small video cassette library with a modest investment. Within the first 5 years, VVAPL ventured into the distribution of brands like Olympus, Oscar etc. being less known it was an arduous task to market them. Later we moved on to undertake the distribution of several consumer electronics brands like Singer, Philco etc. all at a time when electricity itself was scarce in our major area of operation.
During the early nineties, brands of national and international acclaim recognized our potential and approached us for the distribution of their flagship products. That’s how we joined hands with successful giants such as Philips, Whirlpool, Titan, BPL among others and continued to further increase our portfolio of consumer goods and lifestyle products with the addition of LG, Videocon, Onida and more.
In 2004, we extended our distribution activities with Nokia’s telecom products and managed the largest geographical area of operations in the industry, eastern Uttar Pradesh for 4 years. Next we forayed to cover the entire state of U.P. with Sony Ericsson in 2008. Subsequently, in 2009, we started distribution of LG Mobile phones for the entire East and West regions of India to become one of the largest distributors of mobile phones in the country.
In 2006, with a vision to transform the rich experience and expertise of regional distribution into national distribution, we expanded our spread of operations to pan India with Safeway safes and Kingston memory cards.
In 2007, we began a chain of consumer electronics’ stores – Value Plus Store with a simultaneous 15 store launch on a single day in Lucknow (8 stores), Kanpur (3 stores ) & Gorakhpur (4 stores ). This was the largest chain of consumer electronic stores of its kind in U.P. state during its launch and is fast proving to be the finest in India.
In 2008, another company was formed as Value Plus Retail Private Limited to take the initiative forward with ambitious plans of opening stores in all the cities of U.P. We are now having more than 35 V+ stores in East UP.
In 2010, we began sales and marketing of Art D’inox, a premium steel-ware brand from Jindal Group and Luminarc, a premium brand of Dinnerware, glassware, cutlery and other accessories: those are some of the objects that contribute to your daily life. These products are available at most of the Value Plus Store.
In 2011, we launched an online store for Value Plus Retail customers. Our Website is built on a very simple idea that online shopping should be easy, quick, smart, fun, entertaining and hassle free. We offer wide range of Good products with easy to understand details, reliable quality, super fast delivery, and long relationship with customer. We offer our customers over 5000 quality products, and our list of product categories and product offerings is growing every day. Our customers know they're getting the best prices and exclusive offers on a huge range of technology products.